I am the guy that you aspire to be. I never tried to build my "brand" and I enjoyed my time at West Point. After I got out of the Army, I worked hard and am entrepreneurial. Things have turned-out very well. I am telling you this so you know that I understand your mindset and where you are coming from.
2 pieces of advice (short and sweet):
1. You asked for advice so be polite when people disagree with you.
2. Don't go to USMA.
I graduated from USMA, but honestly I don't think it is for you. You don't have to be gung-ho military, but you must want to be a servant leader to do well (and to do right by your soldiers). You sound like a "me" leader and not a "us" leader. Not a great fit for a military officer.
Good luck.
2 pieces of advice (short and sweet):
1. You asked for advice so be polite when people disagree with you.
2. Don't go to USMA.
I graduated from USMA, but honestly I don't think it is for you. You don't have to be gung-ho military, but you must want to be a servant leader to do well (and to do right by your soldiers). You sound like a "me" leader and not a "us" leader. Not a great fit for a military officer.
Good luck.