Ad campaign aims to attract more officers

Discussion in 'Academy/Military News' started by bruno, Aug 18, 2009.

  1. bruno

    bruno Retired Staff Member

    Feb 2, 2008
    Likes Received:
    well- we are trying to do our part here on these forums!!:rolleyes: Full story at the link below

    "The Army has led lots of campaigns, but this one’s a first.

    On Aug. 3, the Army launched a new advertising campaign — the first in its history geared specifically at officer recruitment.

    The effort, in development for the past year, includes a television blitz and a detailed Web site, both designed to generate awareness of officer options in the Army.

    “We just felt there was a need to stress the benefits of being an Army officer,” said Bruce Jasurda, chief marketing officer for Army Accessions Command. “We are a nation at war, and the Army needs leaders, and we’ll continue to need leaders.”

    The Army is under strength in the officer corps. Shortages of both majors and captains are projected for the next couple years — captains by about 2,000 and majors by about 3,000, Army Times reported in June.

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