To me this makes sense, matching talent to each branch. Implementing this will take a real shift in the current culture of branching. Both ROTC and West Point will need to start early with first year cadets, counseling them on the program and the benefits of each branch and the talent needed within the different branches.
The culture of branching will need to shift from the current model of focusing on just a couple branches to looking at all branches and how they work together. The idea that one branch is more desirable then another, the thought that if I don't get Infantry or another desired branch I'll be disappointed, will have to shift to what branch am I best suited for, this will take some time.
Under this new Talent Management program I don't doubt there will be a lot of disappointed cadets at first. The current culture is, If I do my best and score high on the OML I'll get what I want, been this way for a long time, it's what every young person is taught. The Army hangs a big carrot out there, score in the top 10% and you get what you want. Certain branches have become the sought after golden ring.
In my opinion, if they want to have a fully implemented Talent Management Program, they need to get rid of the guaranteed branch for the top 10% and use this new program for every cadet. The new OML system has tried to level the field a bit, under the past system there would be cadets with a 3.9 GPA and 300 APFT that would get a subjective E at LDAC, this cadet would be in the top 10% and be able to select whatever branch they choose, non of this would determine if the cadet was actually a good fit for that branch. The new system has tried to balance that out but it is still a competition.
Cadets will need to be counseled from the beginning that they will be evaluated not only on performance but for suitability for branch selections.
Every Fall we see the same posts..."Is my score high enough to get Infantry, Aviation, MI", and so on. Come November the post are ...."How come I got QM, Transportation, AG. My scores were higher then a guy that got Infantry" You hear "I hope I don't get stuck in Logistics"
The culture is going to have to change from "I hope they place me where I want" to "I hope they place me where I and best suited" Again, this will take a shift in training and counseling from early on if they truly implement a full Talent Management Program, if not, there will be a lot of new 2LTs that will heading to their branch disappointed in where they are going.
It will be interesting to watch how this works this next year.