New Army Athletics branding

Discussion in 'Military Academy - USMA' started by SF1775, Apr 7, 2015.

  1. SF1775

    SF1775 Member

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    "Army Athletics, in partnership with Nike, will introduce a new brand and identity system that will include new logos, lettering and numerals showcased by all 28 athletic programs on Monday, April 13."

    http://www.goarmysports.com/sports/...campaign=4/6/15 Rebrand Initial Press Release

    http://www.si.com/college-football/2015/04/07/army-black-knights-nickname

    Thoughts, comments? Apparently they are scratching the "Army Black Knights" name for athletic teams, and switching back to "Cadets." Like the article says, I don't care if they rename them the Butterflies, as long as we beat Navy in every single competition possible.
     
  2. scoutpilot

    scoutpilot Member

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    They'll likely go with Athena's helmet as the centerpiece of the logo.
     
  3. MotoMan

    MotoMan Member

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    It's good to have dreams 1775... :yllol:
     
  4. SF1775

    SF1775 Member

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    If only I could strap on a football helmet and hit some Midshipmen.
     
  5. civic29

    civic29 Member

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    I like black knights because it feels like it is more related to the entire army and not just cadets.


    2019 WestPoint class appointee

    Recipient of 4 year army rotc scholarship.
     
  6. parentalunit2

    parentalunit2 Parent

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    Man, just when I was getting used to the 'new' black knights logo. Well, maybe all my old Army 'A' stuff with the kicking mule will soon be back in vogue again!
     
  7. scoutpilot

    scoutpilot Member

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    You'll find out soon enough that the Army and WP are only distantly related. No one in the Army writ large identifies with "black knights." It was a stupid choice to begin with. I'm glad it's going away.
     
    lotrjedi13 and civic29 like this.
  8. Sledge

    Sledge Member

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    Conspiracy Theory: Cadets is more gender neutral than Black Knights.

    Black Knights is just too old school Sir Walter Scott chivalry.
     
  9. scoutpilot

    scoutpilot Member

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    Well, they called the women's teams the Lady Knights so I don't think that's it.
     
  10. SF1775

    SF1775 Member

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    Cadets is more congruent with Midshipmen, the Navy team name. I think that's a positive. I'd rather see the "Cadets beat the Midshipmen" than the "Black Knights beat the Midshipmen."

    But again, whatever it takes to diminish Navy on any and all playing fields.
     
  11. MotoMan

    MotoMan Member

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    That's EXACTLY how Blackberry feels about Apple too! :bang: :biggrin:
     
  12. scoutpilot

    scoutpilot Member

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    Or how Navy feels about West Point in academics, leadership, national prestige, Rhodes Scholars, Marshall Scholars, Truman Scholars, college rankings, alumni credentials...

    ****, that list gets long in a hurry.
     
    vtechroomie1 and MO06mom like this.
  13. MotoMan

    MotoMan Member

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    HAHAHA!, uh, not at all! but it is an OK back-up school, however, if it helps ya sleep at night to think that then good. :sleep:
     
  14. scoutpilot

    scoutpilot Member

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    I can't help reality, pal. You guys are little brother. Always will be. It's the way of the world. Somebody has to finish second. At least you've (mostly) got Air Force beat.
     
    Last edited: Apr 8, 2015
  15. MotoMan

    MotoMan Member

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    Oh my mistake. I was referring to the 21st Century, present times...not when Eisenhower was President and General Motors ruled the world. I stand corrected. :angel:
     
  16. scoutpilot

    scoutpilot Member

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    Keep your game up, little brother. You don't want Air Force to knock you to third.
     
    vtechroomie1 likes this.

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