New Army Commercial

My all time favorite will be the GO ARMY BEAT NAVY commercial from the last Army-Navy game.
 
Better, but still misses the mark. Combat troops should be first, not last. The Army does Combined Arms Maneuver and Wide Area Security. Our primary role for the nation is not to be doctors and lawyers, or "technologists." And the incorrect grammar REALLY bothers me.
 
scoutpilot said:
Better, but still misses the mark. Combat troops should be first, not last. The Army does Combined Arms Maneuver and Wide Area Security. Our primary role for the nation is not to be doctors and lawyers, or "technologists." And the incorrect grammar REALLY bothers me.
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Scout, I respectfully disagree. It seems an outstanding commercial given the target audience.

Marketing/Advertising (and oddly, Training) are two areas where we so many of us like to play armchair general; often believing we know best. But from this armchair expert, I think the commercial speaks effectively to some powerful motivations inherent in the target demographic(s).
 
MedB said:
Scout, I respectfully disagree. It seems an outstanding commercial given the target audience.

Marketing/Advertising (and oddly, Training) are two areas where we so many of us like to play armchair general; often believing we know best. But from this armchair expert, I think the commercial speaks effectively to some powerful motivations inherent in the target demographic(s).
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Oh, of course. I forgot this is Service Academy to Get You Into Med School Forums. No doubt a hit with our burgeoning demographic.
 
scoutpilot said:
Better, but still misses the mark. Combat troops should be first, not last. The Army does Combined Arms Maneuver and Wide Area Security. Our primary role for the nation is not to be doctors and lawyers, or "technologists." And the incorrect grammar REALLY bothers me.
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Dead on. It is an ok ad as most are, but when it comes down to it The Army is about ground Combat and yet it so often markets itself as though it is primarily an organization devoted to personal growth and job training. "TODAY'S ARMY WANTS TO JOIN YOU".
 
And vehicles are really about getting you to your job through the daily traffic fiasco just so your pain in the neck boss can abuse you again.... but I haven't seen a plethora of Chevy pickup ads which highlight that vision either. Have you?

Instead we see "which guy would you date, truck guy or car guy" or "tough guy" ads featuring the perhaps 10% of things you might do with a truck.

With respect, gentlemen... Perhaps you are too close to the subject matter to appreciate the aspirational nature present in good advertising?
 
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MedB said:
And vehicles are really about getting you to your job through the daily traffic fiasco just so your pain in the neck boss can abuse you again.... but I haven't seen a plethora of Chevy pickup ads which highlight that vision either. Have you?

Instead we see "which guy would you date, truck guy or car guy" or "tough guy" ads featuring the perhaps 10% of things you might do with a truck.

With respect, gentlemen... Perhaps you are too close to the subject matter to appreciate the aspirational nature present in good advertising?
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Perhaps instead of comparing military service to a pickup truck, we should look at how the other services advertise? Since they're advertising as our competitors.

Navy commercials....Jets, submarines, Navy SEALs, sailors on patrol boats, aircraft carriers. All aspirational, yet don't pretend the Navy's job is to sail hospital ships around the world.

Air Force commercials....Jets, jets, jet bombers, fixing jets, flying jets, more jets.

Marine commercials....obstacle courses, rifle drill, running toward the sound of the guns and chaos, jets, hand-to-hand combat.

Army commercial...doctors, lawyers, technologist, and the passing mention of "combat troops."

One of these things is not like the others. Aspirational always resonates. We're saying it's aspirational about the wrong things.
 
scoutpilot said:
Army commercial...doctors, lawyers, technologist, and the passing mention of "combat troops."

One of these things is not like the others. Aspirational always resonates. We're saying it's aspirational about the wrong things.
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Scout,

I believe your point is well taken. I would go further and suggest that as long the Army is spending the millions a PR piece like this, I would like it to be more of tribute to the combat troops. They are the ones doing the heavy lifting. They should have highlighted that the non-combat professions work for the effectiveness and safety of the troops out on and beyond the frontlines.

However, until DoD scraps the UCMJ and farms out everything to Humana, KBR, Booz Allen and local States' Attorneys, the military will need Doctors, Lawyers, and "technologists" into the distant future. That being the case, we should want the best who aspire to serve.
 
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cb7893 said:
Scout,

I believe your point is well taken. I would go further and suggest that as long the Army is spending the millions a PR piece like this, I would like it to be more of tribute to the combat troops. They are the ones doing the heavy lifting. They should have highlighted that the non-combat professions work for the effectiveness and safety of the troops out on and beyond the frontlines.

However, until DoD scraps the UCMJ and farms out everything to Humana, KBR, Booz Allen and local State's Attorneys, the military will need Doctors, Lawyers, and "technologists" into the distant future. That being the case, we should want the best who aspire to serve.
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Agreed. But the Army has a terrible internal culture issue in that regard. We are embarrassed about being an army. If you doubt that, look at our commercials for the last 20 years. See also: "Graphic Artist."
 
I think the Army should use this 1962 commercial They need some fast action guys!
Scout there is even a helicopter for you towards the end. It looks pretty scary.

 
NorwichDad said:
I think the Army should use this 1962 commercial They need some fast action guys!
Scout there is even a helicopter for you towards the end. It looks pretty scary.

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the helicopter at :40 is literally a banana.
 
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