My husband has presented Navy awards at high school awards assemblies. It's great for smaller schools who may not be as familiar with officer tracks.
This might be why the OPs school is doing this. My kids went to what I call small HS (250 graduating class) and yet, the scholarship awards program was @2 1/2 hrs. I could not imagine how long it would be if he graduated from a HS like Bullet and I did (850 graduating class).
The only thing I would put in the bullet points is how much this scholarship is worth. We all know that college is not cheap, especially if he is going private or OOS public. In essence, it could be 100K+ and that might make them think twice about their decision.
I hate to say, but sometimes it is also a political game within the school system. They may not want to acknowledge the ROTC scholarship option because they have their own personal feelings about the military, or that they feel like presenting this scholarship is in a way recruiting kids for the military.
Maybe it's just me, but if the school is only acknowledging the SA appointments and Rotary scholarships, I think there is a low chance of swaying them because it opens the floodgates to doing every scholarship. My DS (AFROTC) scholarship was called up to the stage 3 times because they acknowledged all 3 of his scholarships separately. The Valedictorian and Salutatorian must have been each called up 5 times. Than there were the kids that got merit from their colleges too. Like I said, it was a long ceremony because there must have been 100 scholarships acknowledged, and with each one the presenter spoke for 2 minutes or so giving some background on that scholarship.
I understand your pride, and it was one of my proudest moments of his HS career, and the only advice I can give you is something that has happened for other parents. Ask the school if the presenter can come during the day and present at school. What usually occurs here is they will call him out of class to go to the Guidance counselor's office, and than along with the family and administration he is acknowledged. The word will spread very quickly through the school that he got the scholarship because anytime a kid gets pulled out of class to go to the GC's office kids will want to know why. Make a day out of it. After the private acknowledgement take him out of school and go to lunch or early dinner. In the end it will be a memory he will cherish even more, because if your school is like my kids, awards ceremony is at night, and not mandatory. That means if this is the only scholarship/award he is to receive than no need to attend! My DS was like DanGir, we basically had to drag him to it. He would have been more than happy to skip it.
There is an another thread about this, and I recall 1 poster (AROTC) saying they do the presentation when they get to the ROTC detachment in the fall. I also recall that clarkson said a while back that they were doing it for kids privately at the parents home or school, and not necessarily awards night. This might be the new trend for AROTC. So double check with the person that you would be requesting for the night regarding availability. This might all be for naught.
~ In our area we have 16 HSs and not all of them have that specific branch for JROTC or even JROTC. I.E. 1 HS might have AFJROTC, and he got AROTC. That means you would want somebody from AROTC to present, not the AF. Since all of our HS here graduate within a 2 day span, they typically will have awards night around the same time. Hard to be at multiple HSs on the same night as a presenter. That means they have to get people from other areas, such as a local ROTC unit (college) or a recruiter. In turn, these people have even larger areas to cover, not just 1 district, so it brings it back to of coordinating with the presenter. Thus, in the end they may say, we will try, but as of right now for May X date we are already booked up for other schools.
~~ My DS's was not presented by his ALO (aka Army FFR?), because he was presenting at another HS. His presentation was from a PMS out of UNCCH (70 miles away)