Army Marketing and Engagement Brigade

CadetDreamer

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I'm a marketing student in ROTC.

Can I branch into the Army Marketing and Engagement Brigade? If so, what branch does that fall under?
 
These are IMO excellent questions for your unit but just to fyi share here are some details including the structure of the Army Marketing and Engagement Brigade within the US Army. Perhaps one of the ROO's on this board for AROTC can provide that guidance, too.

Army Structure: https://en.wikipedia.org/wiki/Structure_of_the_United_States_Army

Details about the Army Marketing and Engagement Brigade From: https://www.goarmy.com/meb/about-meb.html
In January 2017, the Secretary of the Army officially designated the Marketing and Engagement Brigade. The move marked the brigade’s official departure from the legacy name U.S. Army Accessions Support Brigade (USAASB) and its previous alignment under Army Accessions Command, which was deactivated in 2012.

Today, the brigade is a direct reporting unit to the Assistant Secretary of the Army for Manpower and Reserve Affairs. The brigade is operationally aligned under the Army Marketing and Research Group at Crystal City, Virginia.

The brigade structure includes the U.S. Army Mission Support Battalion (USAMSB), based in Fort Knox, Kentucky, with the brigade headquarters, the U.S. Army Marksmanship Unit (USAMU) in Fort Benning, Georgia, and the U.S. Army Parachute Team (USAPT) in Fort Bragg, North Carolina.

The unit’s history dates back to Oct. 1, 1997, when it was formed as the U.S. Army Recruiting Command Area Support Group (provisional). A year later, the U.S. Army Recruiting Command Area Support Group (provisional) was officially re-designated the U.S. Army Recruiting Command Area Support Group.

The mission was to provide a single headquarters for the intermediate command and control of small units providing logistical, operational, and production support to recruiting. On July 1, 1999, the U.S. Army Recruiting Command Area Support Group was officially re-designated as the U.S. Army Recruiting Support Brigade.

On Oct. 1, 2002, the U.S. Army Recruiting Support Brigade was re-designated as the U.S. Army Accessions Support Brigade This re-designation came as a part of the overall standup of the U.S. Army Accessions Command, headquartered in Fort Monroe, Virginia.

More than a decade later, MEB remains the Army’s strategic arm for outreach and marketing. No unit in the Army shoots more, drives more miles, or jumps more than the MEB.

The U.S. Army Parachute Team, the Golden Knights is the Army’s premiere demonstration group and performs at competitions and airshows worldwide. The team also conducts tandems, providing a unique Army experience for prospects and influencers across the country.

Army Marksmanship Unit Soldiers compete nationally and internationally in competition, including the Olympics. Members of the Army Marksmanship Unit develop training, and test weapons and ammunition to support Soldiers worldwide.

The Mission Support Battalion employs the latest technology to produce exhibits that travel to towns and events across each state to share the Army experience. These Soldiers log more than 500,000 miles each year helping “Connect America’s People with America’s Army.”

For more information, visit the 'Marketing Engagement Brigade' page on Facebook:
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I'm a marketing student in ROTC.

Can I branch into the Army Marketing and Engagement Brigade? If so, what branch does that fall under?
 
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So short answer is no. The MEB is a support organization for Army Recruiting Command (USAREC) and there is no career path for Army officers with USAREC. Army officers are selected for commands in recruiting from company through brigade from across multiple branches as a "branch inmaterial" command.

For fields which are marketing like we have two functional areas you can transition to after doing lieutenant/captain jobs in other branches
Public Affairs- Supporting commanders and telling unit stories
Information Operations- Developing messaging campaigns to support Army operations (think messages to civilians or enemy forces)

There is also Psychological Operations officers who work with both Special Operations Forces as well as Civil Affairs and Psychological Operations Command to develop ways to influence foreign populations.
 
^ just to put the above post in context, the offending post it references has been deleted.
 
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