My one son was so torn on picking between 3 schools last spring (he applied to about 10 places, was too many but he got down to the final 3) I think what was so hard was he was trying to please us (his parents whose interest in cost was very high on our list) and he was feeling pressure to pick the school that offered a free ride that he had no interest in attending. Finally, he devised his own survey and gave a weighted score of 1-5 for each answer (he came up with over 50+ points that were to be considered for a college, from costs to housing, academic reputation, to major opportunities, honors opportunities, extracurricular activities, town location, and everything else you could think of when picking a school). My husband and I both took this survey too. In the end, the school that was middle of the road for costs, that I think he really deep down wanted to attend, came out the highest on just about every category. (The "free" school scored the lowest in all but one category) I think it just gave him confidence to make his decision without doubts.