Today, I went to my local police department to get my background check done. After explaining to the clerk what I needed, she got a confused look on her face and asked me where my recruitment station was. I explained that I wasn't enlisting and that USMA is a college...to which she said she had to go get her supervisor.
Supervisor showed up, looked over the form, and asked me again where my recruitment station was, to which I again explained that USMA is a military college. She tells me (A) that she had never heard of it and (B) that the "United States Military Academy" was probably just a fancy name for some kind of basic training or military program. We went back and forth over this for a while. She eventually understood that it was indeed a college, but then thought that it was ROTC.
It was kinda sad, even the name "West Point" didn't ring any bells...
When in doubt, I ask if they've ever heard of the Army-Navy game and tell them the Army team plays for the school I'm going to.