You can use your imagination on this one. Anything positive about the applicant that makes him/her stand out. For example, my DS sent in a newspaper story about how he stopped in the middle of a cross country race to give lifesaving first aid to a competitor who had collapsed on the course. He got a call from admissions with an offer of acceptance the next day. It doesn't have to be anything that dramatic. My DD sent in a special commendation she received for serving as a mentor for a beginning leadership class in her high school. Anything that doesn't really fit well in a specific category can go here. Good luck.