But they also care about whether you have reached out to the coach for your sport and have been continuing a discussion with them. They care about whether you have reached out to your Admissions Officer with any questions or just to keep them updated on your status. They care if you have continued to provide updates to your AO even after submitting your application to let them know any significant items to add to your application (such as a higher PFE, a higher SAT/ACT, first quarter/semester grades, selected as captain of a team, earned your Eagle Scout ranking, etc...).