For help and guidance during the admissions process.
My DS asked his counselor a few questions over the several months it took to get everything completed.
During those months, his admissions counselor changed (from one LT. to another LT) which can be expected with duty changes throughout the year.
Questions/requests that I recall he had;
1. My school sent my transcript four (4) weeks ago, but it hasn't updated as "received" in my Candidate Information System (CIS) web page. Was it received, or should I ask them to resend it? (he had to ask them to re-send it)
2. My physical education teacher never received the email link to upload my CFA data, could you reset the data field (in the CIS) so that I may enter an alternate email address? (after the counselor did this, the email was received and the CFA uploaded that same day)
Each time, the counselor was very friendly and eager to help. They are a tool in the process.
Use them if you need them, but try to find the answer first.
USNA.edu has a lot of answers to questions that are asked in these forums all the time, but some folks just don't use the search feature.