I was reading the following: http://news.yahoo.com/man-no-fear-trying-catch-woman-stadium-022841816--spt.html when I began wondering... I see lots of military promotional material promoting what someone becomes once they don the uniform, but not a lot of material about what that experience does to influence someone for a lifetime. This man has been out of the Marines for a long time, but I'm pretty sure his putting his own personal safety in immediate danger wasn't something that comes naturally to most without being trained to put the safety of others first. He isn't the first hero of this type, but for some reason the military can't seem to put this idea that they create "better people for a life time" out there to promote both enlistment and their continued funding as a social good. Yeah, I guess most parents (or the kids themselves) aren't thinking about what their kids will do when the kid is 61 and facing a suicidal person leaping off a high place, but the concept of a long lasting positive effect is very important - more than just getting a start to a career or whatever they are selling these days. This is a "soft sell" that seems to be missing in the longer term promotion of the military on all levels. Am I missing something here?