The NCAA now allows student athletes to profit off their name and image, ushering in an entrepreneurial revolution for college sports
The change in name, image, and likeness rules will unlock millions, if not billions, in potential revenue for entrepreneurial undergraduates.
www.businessinsider.com
Am curious what the position of the SA's has been on this issue. The NCAA didn't just wake up one day and decide this without consulting University Presidents and AD's.