Recruit..... depends on how you define the word. In the enlisted world, they have recruiters. You will see their offices at the mall, or strip mall in or near your town. Basically, if you're interested in enlisting in the military, you go and see a recruiter. They will help you determine the type of job you might want, based on ASVAB aptitude tests. They help you do the paperwork and arrange for your physical, etc. These recruiters also attend occasionally events at high schools, local fairs, and other similar functions.
Well guess what? The academy's ALO, MALO, and BGO do similar things. We go to schools to promote the academy. We help you understand the military. We give you guidance on your application, your physical, etc. There isn't a big difference, other than one is for potential officers going to the academy, and once is for enlisted personnel. There are some other differences, but generally, they are similar.
And yes, we, as well as the coaches for the academies, do also recruit athletes. But not much differently than trying to ENTICE no athletes to apply to the academy. So call it recruiting or anything else you want. They are all similar.