I thought it was funny that the Army paid Nike all that money just to add two of its names together. "Army West Point" - I'm sure they put a lot of time and effort into figuring that one out.
Envious of all the attention Army West Point has received for its rebrand, and not wanting to be seen as a tired, antiquated, passé brand, the Naval Academy announced today that its teams would henceforth wear uniforms that say NAVY ANNAPOLIS.
“I don’t know where you got the idea that we were copying the Military Academy,” Athletic Director Chet Gladchuck said at a press conference revealing the change. “Any resemblance to their recent rebranding is purely coincidental. In fact, we started our effort before they did. We just took longer reaching consensus.”
He said the academy initially considered ANNAPOLIS NAVY, but a trademark search revealed that this name is registered by the Annapolis Yacht and Country Club.
Gladchuck shared examples of redesigned uniforms, on which the UnderArmour logo was significantly more prominent than any Navy symbols, such as the N* or the goat mascot.
“For the sake of a consistent brand, we wanted our uniforms to look more like the apparel we sell in the Visitors Center and Mid Store,” Gladchuck said. “That’s why the UnderArmour logo is so big.”
The football team will debut its new uniforms at this year’s Army-Navy game, which CBS Sports has officially renamed ARMY WEST POINT VS. NAVY ANNAPOLIS: THE BATTLE OF THE BRANDS.